International Cradle to Cradle Products Innovator Award goes to Mainz
We were absolutely delighted when the news arrived from the other side of the Atlantic in late 2015 that the Cradle to Cradle Products Innovation Institute had given the highly regarded Cradle to Cradle Award to us in Mainz. The non-profit organization based in San Francisco recognized a company in Germany for the first time and honored Werner & Mertz, which manages the production of its green care PROFESSIONAL and FROSCH brands in closed loops according to the Cradle to Cradle principle, and thereby achieves maximum sustainability.
Since 2013 Werner & Mertz has had its FROSCH brand and industrial consumer line green care PROFESSIONAL certified by the demanding Cradle to Cradle CertifiedTM process. Cradle to Cradle® stands in contrast to the widespread linear product principle "cradle to grave" in which materials often flow from their sources to their disposal without conscious consideration given to long-term protection of natural resources. Cradle to Cradle® on the other hand is based on designing products for smooth integration into biological or technical cycles.
The jury of internal and external experts from the Cradle to Cradle Innovation Institute gives the award to outstanding companies whose products' design, sales and production processes represent sustainability as intended by Cradle to Cradle.