Some scientists contrast resource efficiency with resource effectiveness. A tree that blooms year after year and produces lots of fruit, but has to rely on animals to transport its seeds for propagation, is considered to be relatively inefficient. On the other hand, a tree whose fruit, blossoms and leaves go back into the soil is said to be very effective. The conclusion is that cyclical systems are highly effective.
What does all that have to do with Werner & Mertz? For more than 25 years we have been rigorously pursuing resource efficiency, i.e., generating the highest possible output with the lowest possible consumption of raw materials. We know that many raw materials are finite and that our sparing use of them cannot change that fact. For this reason Werner & Mertz has used surfactants (wash-active substances) made of plants instead of crude oil in its Frosch and green-care products from the very beginning.
That means we replace a finite raw material with a renewable raw material. Their biodegradability guarantees that surfactants, once their work is done, are returned to the biological cycle. In pursuit of this effectiveness strategy, Werner & Mertz makes an even greater contribution to resource preservation and responsible use of raw materials.
Werner & Mertz is guided by the cyclical process as the model for sustainable production and management. The Recyclate Initiative is just one example. Others are the power supply from renewable sources for the Hallein site and the new zero-energy headquarters building in Mainz.