Resource Effectiveness

Some scientists contrast resource efficiency with resource effectiveness. A tree that blooms year after year and produces lots of fruit, but has to rely on animals to transport its seeds for propagation, is considered to be relatively inefficient. On the other hand, a tree whose fruit, blossoms and leaves go back into the soil is said to be very effective. The conclusion is that cyclical systems are highly effective.

What does all that have to do with Werner & Mertz? For more than 25 years we have been rigorously pursuing resource efficiency, i.e., generating the highest possible output with the lowest possible consumption of raw materials. We know that many raw materials are finite and that our sparing use of them cannot change that fact. For this reason Werner & Mertz has used surfactants (wash-active substances) made of plants instead of crude oil in its Frosch and green-care products from the very beginning.

Our cyclic approach extends to use of plant-based surfactants.

That means we replace a finite raw material with a renewable raw material. Their biodegradability guarantees that surfactants, once their work is done, are returned to the biological cycle. In pursuit of this effectiveness strategy, Werner & Mertz makes an even greater contribution to resource preservation and responsible use of raw materials.

Werner & Mertz is guided by the cyclical process as the model for sustainable production and management. The Recyclate Initiative is just one example. Others are the power supply from renewable sources for the Hallein site and the new zero-energy headquarters building in Mainz.

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Development and use of products in cycles

The Cradle to Cradle® approach stands in contrast to the well-known linear production principle of Cradle to Grave. In the latter system, materials often flow without conscious consideration given to the long-term protection of natural resources from their sources to their disposal.

Cradle to Cradle

Cradle to Cradle® stands for products that are integrated in sustainable cycles. Werner & Mertz is a world leader with the award Cradle to Cradle CertifiedCM Gold for its entire cleaning and care product range.

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Awarded the German
Sustainability Prize