Direct contact with consumers has been very important to us for more than two decades. In keeping with evolving communication channels and media, our interaction with consumers has changed over time and expanded incrementally. Today we engage in a dialogue about our products with consumers over our Frosch blog, our own Facebook page, e-mail and standard post and, as always, via our consumer hotline in our offices.
In autumn of 2007, Frosch became one of the first brands in Germany to seek out open dialogue with consumers. The Frosch Blog offers customers, suppliers and partners a direct insight into the Frosch world, along with a direct opportunity for dialogue with the people behind the brand. But that's not all. In addition to regular news about the products, information about Frosch initiatives and useful consumer tips, in 2016 external bloggers began contributing topics of their own: from do-it-yourself and upcycling tips to recipe ideas and baby topics, the Frosch Blog covers a variety of interesting lifestyle areas – with a new edition every week!.
The Frosch facebook page is concerned with news from Frosch friends with an emphasis on the dialogue between users and the producer of Frosch products. Consumers post inquiries of all kinds and offer their product ideas in the lively two-way conversation on facebook.
Join-in activities, suggestions for the weekend and a frog-green photo gallery show the range of subjects that come up in connection with our ecological cleaning and care products.
It has always been important to Werner & Mertz to have good contact with the users of our products. Consequently, we have had our own in-house consumer advisory group for more than 20 years. Users often ask about proper use of our products and offer valuable feedback about our products' everyday use.
When telephone calls are added to written inquiries – which once came by post and now mostly via e-mail – every year some 12,000 consumers contact Werner & Mertz directly.
Werner & Mertz Consumer Hotline: +49 (0) 6131 964-2475